An ever widening spectrum of TV choices, including an explosion of TV channels, increasing use of time-shifted viewing and video on demand features are all forcing advertisers and their agencies to think differently about the advertising medium of TV.  

Zoom's flagship service offering, ZmmTV has been developed to meet the evolving need for more detailed and accurate information. This includes the ability to follow viewers through other key viewing events such as Video on Demand, Time Shifted viewing, DVD/VCR, and game box usage.

With patented technology, Zoom is able to offer services that extend beyond traditional 'audience measurement'.  What ZmmTV offers is not only a measure of audience sizes but a solution which ultimately provides clients with a complete view of how people use their TVs today.

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