Marketing Consultants and Associates
     
 

ZmmConnect has assembled an exceptional team which provides ongoing advice and guidance in support of ZMM early stage ventures and efforts.

Michael J. Lazzaro
Founder, President and CEO

Michael@ZmmConnect.com
Michael Lazzaro is the founder of ZmmConnect and leads the organization with his experience and passion for leveraging new technologies to meet marketing challenges. Mr. Lazzaro has spent his career launching new initiatives for prestigious and emerging brands that both utilize technology and focus on value producing marketing solutions. He launched the first effort into online brokerage for American Express Financial Direct, launched the first database marketing offering for J. Walter Thompson advertising, and early in his career, successfully implemented database solutions to support forecasting, resource planning and customer satisfaction tracking for the Ethicon Division of Johnson & Johnson. Most recently Mr. Lazzaro headed acquisition and customer retention efforts for Datek Online where he participated in the launch of the brand, exponential growth of the customer base and the eventual sale to Ameritrade Holdings Corp. Mr. Lazzaro holds a BS in Management Science and Information Systems from Rutgers University and an MS in Operations Research from Lehigh University.

J.D. Gershan
Founder, Director and Chief Technology Officer

JD@ZmmConnect.com
JD Gershan is a founding member of ZmmConnect and has been its Chief Technology Officer since it’s founding in 2003. Mr. Gershan was formerly Chief Architect for Ameritrade Holdings Corp, and prior to that served as SVP of Technology for Datek Online, both leading Internet brokerage companies. At Datek, Mr. Gershan led the teams which built Web platforms delivering institutional class order execution and real-time streaming financial data to retail brokerage clients for the first time. Prior to his position at Datek, Mr. Gershan served as CTO of Planet Telecom, a pioneer in prepaid phone cards and stored value systems. Prior to serving at Planet, Mr. Gershan was a consultant in New York, Chicago, Washington DC and Israel with clients including NASA, CBOT traders, Intel and various Beltway Bandits. Mr. Gershan holds degrees in Psychology and Computer Science from George Washington University and sits on the advisory boards of several Internet companies including Praxell, Vanquish and ThinkingCraft. Mr. Gershan is active in the non-profit sector and is a Founder and Director of the Jewish Education Alliance – an organization fostering innovations in Jewish education.

 

 

 
     
     
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